Project Overview
Good storytelling requires thorough understanding of the big picture, compelling content and keen attention to detail. This video project illustrates the Bose approach to focusing on the experiences consumers have in their vehicles, and how Bose Automotive B2B solutions are perfect for meeting the demands of modern car buyers.
In addition, I oversaw a 30-minute video showcase featuring Bose leadership for B2B customers who could not attend our road show in person.
See the video for which I conceptualized, storyboarded and oversaw production.
Client Requirements
This video needed to communicate the main theme of a traveling road show for the Bose Automotive division. The video served as an introduction to the "Experience-Driven" theme, which emotionally and effectively communicated the value proposition of Bose technologies and how they impact car buyers.
- Concept and storyboarding
- Working with creative agency
- Modern Design
- Maintain all branding guidelines
- Communicate the theme
- Select and approve all creative elements
Approach
The approach was to interview stakholders and develop a storyboard with placeholder still images to guide a video agency in finding licenceable footage. Then the storyboard was reviewed and approaved by executive management for production.
