Project Overview
MobileDrive had begun their brand with rapid growth - so quickly that the brand had not been formally explored in full. Communications lacked consistency in appearance.
Client Requirements
- Creative Design
- Brand Voice
- Brand Image
- Standardized Fonts
- Color Pallette
- Iconography
Approach
A Branding Workshop was conducted with staff contributing their knowledge of the company's origins and objectives. The outcome drove the decisions on brand voice, typefaces and color palletes and more.
